Wings Etc. Debuts Customizable Ranch Flight to Drive Flavor Exploration and Add-On Sales

The LTO lets guests choose three ranch flavors from a new total of five house-made ranch sauces, responding to the continued ascendance of ranch and the increasing demand for customization.

FORT WAYNE, Ind. — Wings Etc. is adding a new sauce presentation to the menu with a Ranch Flight launching Tuesday, Sept. 15. The limited-time offer introduces two new ranch flavors — for a total of five — and a three-sauce presentation designed to encourage flavor sampling, customization and incremental sales.

With the Ranch Flight guests can choose any three dips from the brand’s five house-made ranch flavors, including House Ranch, Ranch Fire, Parmesan Garlic Ranch and the brand-new Buffalo Ranch and Dill Ranch. The menu innovation expands the ways guests can dip, dunk, mix, match and customize their meals with Wings Etc.’s Big Flavor.

The promotion also introduces a new presentation format for Wings Etc.’s sauces. Wings Etc. has invested in a new melamine serving tray for dine-in orders designed to enhance the overall in-store presentation compared with serving sauces in individual 2 oz. portion cups. Beyond presentation, the new tray makes it easier for guests to sample and compare three flavors at once and mix flavors for complete personalization. It offers a way for guests to amplify any menu item, from wings to burgers, sandwiches and fries — even pizza.

“The Ranch Flight encourages guests to sample, compare and discover their favorite,” said Wings Etc. COO Chuck Moore. “Instead of simply serving dipping sauces, we’re creating an interactive flavor experience that serves up excitement.”

The expanded lineup of ranch-inspired flavors and the launch of a Ranch Flight reflects Wings Etc.’s commitment to Big Flavor. In addition to the timeless House Ranch; the bold and adventurous Ranch Fire; and the rich and savory Parmesan Garlic Ranch, Wings Etc. is introducing two new ranch sauces:

Dill Ranch starts with fresh dill finely chopped in-house. It’s stirred into classic ranch dressing with a splash of pickle juice for a bright, herb-forward dip that pairs perfectly with wings, wraps and sandwiches.

Buffalo Ranch blends the cool creaminess of ranch dressing with the tangy heat of Wings Etc.’s signature Buffalo flavor — another top sauce among Wings Etc. guests — creating a perfectly balanced bit of kick for wings, tenders and fries.

“Our objective is simple: When guests think about ranch, we want Wings Etc. to be the first brand that comes to mind,” said Moore. “By establishing our dominance with five ranch flavors and the Ranch Flight, we can create a unique competitive advantage, drive additional attachment sales, strengthen our flavor leadership and deliver an experience that guests can’t find anywhere else.”

Wings Etc.’s investment comes as ranch grows in broad consumer appeal. It was one of the most talked about flavors around the globe during the FIFA World Cup, rivaling hydration breaks for online buzz.^[1] But it’s been a favorite condiment nationwide for years.^[2] According to Datassential,^[3] 75 percent of Americans like it or love it, more than any other dressing, and 44 percent of consumers have ranch weekly.

“We know how much our guests love ranch — it’s our top-selling dip,” said Wings Etc. CEO Rob Hensmann. “As the Ranch Authority, we give fans more of the Big Flavor they crave, with fresh new varieties and the ability to personalize our award-winning wings as well as any menu item.”

The Ranch Flight is a limited-time offer available in all markets. It will be served in a melamine tray for dine-in orders; carryout and delivery flights will be served in three 2 oz. cups. Pricing for the add-on is $2.69 to $2.99, depending on market.

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About Wings Etc.

Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a brand specializing in over-the-top flavor and over-the-top value. The brand includes two concepts: the award-winning, full-service Wings Etc. Grill & Pub with sports programming and a full bar, and the nimble, quick-service restaurant Wings Etc. 2Go. Guests of both restaurants can choose and customize their Big Flavor from more than 20 delicious sauces, rubs and dips. See wingsetc.com.

With more than 80 corporate and franchise locations, Wings Etc. has enjoyed three decades of successful franchise growth. Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” and was included in the magazine’s “Top Chicken Franchises” in 2024. It has been named one of Franchise Business Review’s “Top Food Franchises” and a “Top 200 Franchise.” Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” and its “Fastest Growing Franchises”; it was among the “Top Emerging Franchises” in 2023. Wings Etc. is one of the Top 400 in Franchise Times; it has also been awarded “Best Wings” in multiple markets. See www.wingsetcfranchise.com.

The Wings Etc. Foundation, a 501(c)(3) charitable organization, is dedicated to improving children’s lives. Learn more at wingsetcfoundation.com.

©2026 Wings Etc., Inc. Franchises independently owned and operated.

[1] https://www.bbc.com/travel/article/20260630-the-truth-about-the-world-cup-ranch-dressing-craze

[2] https://www.forbes.com/sites/stephaniegravalese/2026/03/03/one-nation-under-ranch-why-americas-favorite-condiment-keeps-climbing/

[3] https://datassential.com/resource/food-trends-sauce-trends-signature-sauces-2025/