Wings Etc. Expects To-Go Orders to Soar for The Big Game

With more than 20 sauces, dips and rubs and virtually limitless flavor combinations, the brand prepares for one of its biggest days of the year.

FORT WAYNE, Ind. — Even before pro football’s biggest game kicks off on February 8, Wings Etc. will be in full game-day mode — preparing for one of the most high-volume off-premise days of the year.

During the Big Game in 2025, Wings Etc. saw to-go sales run more than 60 percent above the typical Sunday average, as fans stocked up on wings for watch parties and gatherings. With continued growth in off-premise dining, the brand expects demand to be even stronger in 2026.

Each Wings Etc. restaurant is preparing to sell between a half-ton and a full ton of wings per location for the Big Game, including both traditional and boneless wings.

“Our guests are turning to us for game-day food they know will impress,” said Wings Etc. CEO Rob Hensmann. “With more than 20 sauces, dips and rubs, and countless ways to mix and match flavors, Wings Etc. gives fans a way to customize their order for parties of any size.”

Because the brand allows guests to mix bone-in and boneless wings and add extra sauces, the number of possible flavor combinations is staggering, making Wings Etc. one of the most customizable wing experiences in the category.

In 2025, demand was so strong that team members across the system urged guests to order early to avoid last-minute rushes leading up to kickoff.

Top Big Game Favorites (2025):

• Top Three Sauces & Rubs: Buffalo (Mild, Tweener, Hot), BBQ and Hot Honey Garlic
• Top Shareables: Ultimate Nachos, Pretzel Bites and a tie between White Cheddar Cheese Curds and Mozzarella Sticks

To meet growing demand for larger group orders, Wings Etc. Grill & Pub continues to expand its catering business. Catering orders can be placed at wingsetc.com/catering, while large group orders are also available directly through the Wings Etc. app and website, making it easy for guests to plan their Big Game spread. Orders may also be delivered through Wings Etc.’s delivery partners at participating locations. Wings Etc.’s Big Flavor Box offers convenient, shareable bundles of wings, sides and sauces, with countless flavor combinations available.

The brand’s new Wings Etc. 2Go quick-service concept in South Bend further strengthens its off-premise strategy, offering a streamlined menu, fast pickup and late-night availability for fans who want bold flavor in a faster, easier format.

With proven game-day processes, increased staffing and expanded inventory planning, Wings Etc. is once again preparing to meet the surge in demand — making it easy for fans to enjoy their watch parties without missing a play.

“There’s something special about being part of people’s Big Game traditions,” Hensmann said. “We’re excited to deliver bold flavor, endless choices and an experience that makes game day better.”

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About Wings Etc.

 Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a brand specializing in over-the-top flavor and over-the-top value. The brand includes two concepts: the award-winning, full-service Wings Etc. Grill & Pub with sports programming and a full bar, and the nimble, quick-service restaurant Wings Etc. 2Go. Guests of both restaurants can choose and customize their Big Flavor from more than 20 delicious sauces, rubs and dips. See wingsetc.com.

With more than 80 corporate and franchise locations, Wings Etc. has enjoyed three decades of successful franchise growth. Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” and was included in the magazine’s “Top Chicken Franchises” in 2024. It has been named one of Franchise Business Review’s “Top Food Franchises” and a “Top 200 Franchise.” Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” and its “Fastest Growing Franchises”; it was among the “Top Emerging Franchises” in 2023. Wings Etc. is one of the Top 400 in Franchise Times; it has also been awarded “Best Wings” in multiple markets. See www.wingsetcfranchise.com.

The Wings Etc. Foundation, a 501(c)(3) charitable organization, is dedicated to improving children’s lives. Learn more at wingsetcfoundation.com.

©2026 Wings Etc., Inc. Franchises independently owned and operated.