Wings Etc. Rolls Out Wildly Popular Ranch Fire™ Sauce in All Markets

It was the No. 1 specialty sandwich sauce during testing; demand is expected to surge during its limited run May 20 – August 25.

FORT WAYNE, Ind. — After a record-breaking market test, Wings Etc.’s bold, flavor-packed Ranch Fire™ Sauce is debuting in all locations as a limited-time offer from May 20 through August 25.

This one-of-a-kind sauce blends the cool, creamy richness of ranch with the fiery kick of Wings Etc.’s hottest Wall Sauce, made with fresh habaneros. Cayenne and garlic add depth and spice to the Ranch Fire Sauce’s tantalizing profile.

It was the top specialty sandwich sauce during its trial run in test markets in Cape Girardeau, Dexter and Jackson, Missouri, as well as in Boiling Springs, South Carolina, and it received more fan feedback than any sandwich sauce before. The message from guests is clear: Please add it to the menu.

During this limited-time offer, the Ranch Fire Sauce will lend its zest to a new burger and a new chicken sandwich:

The Ranch Fire Jalapeño Bacon Burger starts with two seasoned all-beef smash patties, topped with a slice of pepper jack cheese, two thick strips of crispy bacon, and freshly grilled jalapeños on a toasted bun. It’s layered with tomatoes and lettuce, followed by a generous serving of Ranch Fire Sauce. Topped with a crispy Jalapeño Popper, it’s the ultimate Big Flavor experience.

The Ranch Fire Jalapeño Bacon Chicken Sandwich includes the same stacked ingredients and the same big, bold flavor, but with the guest’s choice of grilled or hand-breaded crispy chicken breast instead of beef. Fans say it’s juicy, spicy and ridiculously good.

Wings Etc.’s Ranch Fire sandwiches meet their match in the summer’s hottest new cocktail. The Watermelon Wave Margarita is sweet, ripe and slightly spicy — the perfect complement to the Ranch Fire™ lineup.

Made with Dwayne “The Rock” Johnson’s ultra-premium Teremana Small Batch Blanco Tequila, FC Triple Sec, FC Lime Sour and FC Watermelon Purée, this refreshing cocktail is expertly shaken with ice — eight to nine firm shakes for the perfect mix — then served in a chilled pint glass rimmed with Tajín for an extra kick. Garnished with a fresh lime slice, the Watermelon Wave Margarita is lively and luscious.

“Wings Etc. fans love bold flavors, and this lineup delivers,” says Wings Etc. CEO Rob Hensmann. “The response to our Ranch Fire Sauce was overwhelming, so we’re excited to introduce it to all our guests.”

The Ranch Fire Jalapeño Bacon Burger starts at $13.99. The Ranch Fire Jalapeño Bacon Chicken Sandwich also starts at $13.99. The Watermelon Wave Margarita starts at $9. Prices vary by location.

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About Wings Etc. Grill & Pub

Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a family-friendly grill and pub featuring award-winning jumbo Buffalo wings, 22 signature sauces and rubs, dozens of TVs tuned to sports programming and a casual, non-corporate-y, laid-back vibe that makes people want to just come in and hang out. See wingsetc.com.

With more than 80 corporate and franchise locations, Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” every year since 2021 and was included in the magazine’s “Top Five Best Sports Bars” in 2021. It has been named one of Franchise Business Review’s “Top Food Franchises” every year since 2020 and a “Top 200 Franchise” every year since 2019. Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” seven times since 2014 and its “Fastest Growing Franchises” seven times since 2016; it was among the “Top Emerging Franchises” in 2023. It has been named a “Top 400 Franchise” by Franchise Times every year since 2021 and a “Top 500 Franchise” by Nation’s Restaurant News every year since 2021. See www.wingsetcfranchise.com.

The Wings Etc. Foundation is a 501(c)(3) charitable organization committed to improving children’s lives. See www.wingsetcfoundation.com.

©2025 Wings Etc., Inc. Franchises independently owned and operated.